as much as i appreciate the need for advertising, forcing users to watch an ad before seeing the video they're interested in is primitive at best. at the very least give us the option of paying the ads away!
micropayments, pre-paid, flat fee: these are all ubiquitous methods and there's no longer justification for not employing them. if i'm going to be forced to see an advertisement, at least give me the satisfaction that i'm "saving" money. you need money to support youtube? let me give it to you and enjoy the experience without promotional peacockery.
please - these ads ruin the experience.
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