selling books? really?

or virtually?

i wonder how many people walk into bookstores, get all excited and promptly purchase the electronic version for their e-reader, either in the store or later when they get home. there's nothing like looking for a book in a real-life display, and here all the stores are providing the experience but not necessarily selling the hardcopies.

it suddenly struck me today how very short-sighted all these stores are. sure, they can make money on e-reader accessories, but all they need to do to hop on the electronic bandwagon is sign up with amazon affiliates (an account for each store, so that meaningful statistics can be used), generate qr codes, stick them on the books and *poof* immediately generate cash without costing the customer extra.

i can't think of an honest way to make money off selling the idea to individual stores, so i'm setting the idea free on the internet. you're welcome.